Plant-Based Protein Boom: Tianyi's Roasted Chickpeas Capture 30% EU Market Share
Views: 0 Author: Site Editor Publish Time: 2025-07-22 Origin: Site
As European demand for sustainable protein surges, Tianyi Food has emerged as a dominant supplier of premium roasted chickpeas, securing 30% market share in the EU’s plant-based snack sector. The company’s FSSC22000-certified production and innovative flavors are driving this rapid growth.
Why European Buyers Choose Tianyi’s Chickpeas
✅ Clean-Label Excellence
No artificial additives | Non-GMO verified | Gluten-free
3 patented roasting techniques for optimal crunch (18% crispier than industry standard)
✅ EU-Compliant & Sustainable
Full traceability from Shandong province organic farms
Carbon-neutral shipping options via Rotterdam port
✅ Flavor Innovation
Top-performing SKUs:
Smoked Paprika (#1 in Germany)
Sea Salt & Vinegar (35% repeat purchase rate UK)
New Umami Miso variant launching Q3 2024
Market Impact
Retail Wins: Carried by 5 EU supermarket chains including Carrefour BIO
Price Advantage: 15-20% lower than local European manufacturers
Supply Reliability: 200MT monthly capacity with 99.7% on-time delivery